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Obligation to return hire cars is incompatible with EU law
by
Arne Lambrecht
Anna-Carina Salger

The judgment ‘Obligation to Return VI’ (I ZR 123/25) of 3 June 2026 is – as the name suggests – the sixth judgment by the First Civil Senate of the Federal Court of Justice (BGH) on the so-called obligation to return applicable to hire cars. Following the pronouncement of the judgement, it was widely reported that the BGH had confirmed the continued validity of one of the most controversial provisions of passenger transport law. In the meantime, the dust has settled somewhat and it is becoming clear that this interpretation falls far short of the mark. Indeed, it follows from the grounds of the judgement that maintaining the obligation to return contravenes EU law if one takes its traditional objective and justification as a basis.

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The Thomson Life Doctrine: EUIPO Boards of Appeal Take Stock of Twenty Years of Case Law
by
Cathérine Elkemann

In November 2025, the EUIPO Boards of Appeal published a case-law research report on the “Thomson Life doctrine” and the concept of an element’s “independent distinctive role” in composite trade marks. The report is not binding, but it is a useful attempt to bring order to an area of trade mark comparison that even the EU Courts have applied inconsistently.

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“Made with AI”? The New Labelling Obligation for AI Content from August 2026
by
Michael Wittlinger

From 2 August 2026, the labelling obligation under Article 50(4) of the EU AI Act applies – and it reaches practically anyone who uses generative AI professionally to create images, videos, or text. On 10 June 2026, the European Commission published the final Code of Practice on the labelling of AI-generated content. We explain when a label is required, what it must look like, and what risks arise if it is missing.

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OLG Bamberg (Higher Regional Court) rules against TikTok: DSA obligations on de-personalisation options and reporting procedures are consumer-protective and enforceable by way of a representative action
by
Michael Wittlinger

OLG Bamberg, final judgment of 18 March 2026, case no. 3 UKl 5/25 e | For the first time, a Higher Regional Court has held that the obligations relating to recommender systems and reporting procedures under the Digital Services Act are consumer-protective and can be enforced by consumer associations by way of an action for injunctive relief. In doing so, the Senate gives contour to indeterminate legal concepts governing the design of the de-personalisation option and of the formal notice-and-action procedure. We summarise the decision and provide guidance for practice.