Trademarks are the most valuable assets many companies possess. Prudently selected trademarks help companies to stand out from their competitors. Catchy, systematically promoted and continuously strengthened trademarks provide the basis for brand recognition and shape quality expectations among the circles of trade.
To get the best level of brand protection, related trademarks should be registered in national and multilateral registers at the international level. We select the registers and appropriate combinations of national and international protection and develop the strategies that best suit your brand commercialisation concept and planned marketing activities.
Trademarks are intangible assets that can be sold and transferred to others, used as a security in financing transactions, or licensed.
We assist our clients in developing a trademark portfolio, starting from clearance searches and their analysis, to handling national and international application, opposition and cancellation proceedings as well as in all demarcation and licensing issues.